Fondazione Morra Greco

10.04.2025 \\ 13.04.2025

As part of the EDI Global Forum project, Fondazione Morra Greco is renewing its partnership with DESINA. Now on its third edition, DESINA is the first festival in central and southern Italy dedicated to graphic design and visual communication.

For four days the Foundation’s spaces will serve as a hub for experimentation and confrontation. Between April 10 and April 13, 2025, the sixteenth-century Palazzo will host exhibitions, workshops and conversations seeking to explore the potential of visual communication as a catalyst tool for collective cultural experiences.

DESINA 2024 already saw Fondazione as the main partner and artistic hub of the festival. This year’s edition, however, will dive further into the collaboration between the two institutions, all the while still fostering a multidisciplinary dialogue that employs multiple artistic languages across the field of visual communication. DESINA 2025 will open up reflections on the theme of madness as an attempt to question and overturn established orders.

Seeing Madness as the engine of creative production reinforces such views. When perceived as the audacity to imagine new possibilities and subvert established patterns, Madness might become the cardinal principle of every creative act and transformative process. This concept aligns perfectly with the mission of EDI Global Forum: since 2021 the platform has been exploring innovative models of learning, as well as digital transformation and the role of art as a tool for both inclusion and social justice.

This partnership represents a unique opportunity to explore the key themes of EDI Global Forum – accessibility, diversity and inclusion, sustainability, digital transformation, and well-being – through an experimental and visionary approach. The collaboration with DESINA thus serves as a bridge between two editions of the Forum, a laboratory of ideas where unconventional thinking is translated into new perspectives for the future of art and society.